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Monday, June 18, 2007

Book Marketing from a Publisher's POV

EC author Mandy Roth is running a marketing-themed blog series called Marketing with Mandy. She's interviewed several authors that are more slanted to writing, but this interview with EC Publisher Raelene Gorlinsky has some terrific (and practical) advice.

Mandy's questions include:

"What do you feel is the single most important thing an author can do to promote their work, after writing a “killer” book of course?"

"What publicity can authors contracted through EC/Cerd [Cerridwen]expect from the publisher on their behalf?"

"What online promoting do you feel is the most effective? Blogs? Chats? Virtual Booksignings? Blog Tours? Websites? Myspace? Ect?"


Tawny's Erotic Romance
Sydney's Sassy, Sexy Romance

posted by Tawny Taylor at 7:28 AM |


Commented by Blogger Barbara V:

I like blog promotions, specially when authors review someelse work. I have bought many books just because one of my favorite author said that it was a great read.
I also think that giving out ARC for reviews work pretty good. It's an easy way to spread the voice.

10:18 AM 
Commented by Blogger Tawny Taylor:

Hi Barbara. Thanks for commenting.

I haven't tried posting actual reviews of other authors' books on my blog. I do like to give a shout out when I read a really great book.

11:49 AM 

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