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Friday, December 14, 2007

Some interesting statistics

Thanks to a fellow author, I stumbled upon the following site, They have gathered quite a few statisics. I've copied a few that were relevant to romance publishing. Read the entire report HERE.

Who is Publishing how many Books?
78% of the titles published come from the small/self-publishers.
2002: The five large New York publishers accounted for 45% of the market (made 45% of the sales.) --Publishers Weekly, June 16, 2003.
1999: the top 20 publishers accounted for 93% of sales.
--Andre Schiffrin, The Business of Books in the Washington Post. October 18, 2000.
2000: 80% of the book sales are controlled by five conglomerates: Bertlesman (Random House), Rupert Murdoch's News Corp, Time Warner, Disney and Viacom/CBS.
--Andre Schiffrin, The Business of Books in the Washington Post. October 18, 2000.
2002: Five large New York publishers had US sales of $4.102 billion and worldwide sales of $5.68 billion.
Random House: $2.1 billion worldwide
Penguin Group: $1.3 billion
HarperCollins: $1.1 billion
Simon & Schuster: $690 million (est)
AOL/Time Warner: $415 million
--Publishers Weekly, June 16, 2003

What genres/categories are people buying?

55% Popular fiction
10% Religious nonfiction
9% Cooking/Crafts
--2001 Consumer Research Study on Book Purchasing by the Book Industry Study Group,
2002: Genres, quantity published.
New adult fiction: 17,000.
Juveniles: 10,000
--R.R. Bowker in Publishers weekly, June 2, 2003.

Book Printing Most initial print runs are 5,000 copies.
--Publishing for Profit by Tom Woll. Page 113.

4,986 was the average first press run; second printings averaged 4,776.
--PMA survey of members, 1998.

The first print run for a mid-list book by a larger publisher is 10-15,000 books.
--Brian DeFiore, Maui Writers Conference.

A larger publisher must sell 10,000 books to break even.
--Brian DeFiore, Maui Writers Conference.

Book Sales in the U.S.
A successful fiction book sells 5,000 copies.
--Authors Guild.
A successful nonfiction book sells 7,500 copies.
--Authors Guild.
A book must move in the stores in six weeks.
--Brian DeFiore, Maui Writers Conference.

Covers, Book
Everyone judges a book by its cover.
On the average, a book store browser spends eight seconds looking at the front cover and 15 seconds looking at the back cover.
Sales Reps show covers or jackets and give a sales pitch that averages 14 seconds.
Also see 116: Book Cover Worksheet.

posted by Tawny Taylor at 8:35 AM |


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